AIH
Logo
Logo
Branding Identity
Branding Identity
Design System
Design System
AIH is a startup healthcare company that advances innovation in healthcare by designing mobile apps and medical devices that integrate healthcare with AI technology. AIH has several products, including aiSpine, aiNeuro, and aiJoint. I designed the brand identity for each product, ensuring that the logos were cohesive with suggestions of AI and medical field while ensuring a friendly feeling with the user.
AIH is a startup healthcare company that advances innovation in healthcare by designing mobile apps and medical devices that integrate healthcare with AI technology. AIH has several products, including aiSpine, aiNeuro, and aiJoint. I designed the brand identity for each product, ensuring that the logos were cohesive with suggestions of AI and medical field while ensuring a friendly feeling with the user.
01 Logo Design
01 Logo Design
Main Logo
AIH brings together AI technology and healthcare, which is reflected in the logo. The primary blue of the main logo is representative of technology and reliability, and cross H is representative of the healthcare focus.
AIH brings together AI technology and healthcare, which is reflected in the logo. The primary blue of the main logo is representative of technology and reliability, and cross H is representative of the healthcare focus.
Subproduct Logos
In addition to the main logo, I created three individual logos for AIH's products: aiSpine, aiNeuro, and aiJoint. My main focus while making these were to have cohesive elements tying the three logos together while still making them unique to each other. Thus, each logo has a body part integrated as a letter into the main logo, with a stylized circuit nodes reminiscent of smart technology focus of the company.
In addition to the main logo, I created three individual logos for AIH's products: aiSpine, aiNeuro, and aiJoint. My main focus while making these were to have cohesive elements tying the three logos together while still making them unique to each other. Thus, each logo has a body part integrated as a letter into the main logo, with a stylized circuit nodes reminiscent of smart technology focus of the company.
Stacked versions of the primary logo in splash screens.
Stacked versions of the primary logo in splash screens.
Stacked versions of the primary logo in splash screens.
Secondary logos in their respective dark and light variants.
Secondary logos in their dark and light variants.
Secondary logos in their respective dark and light variants.
02 Typography
03 Typography
Custom-made san-serif font with rounded corners used in the logos to create a sleek and modern look that conveys a friendly and approachable feel.
Secondary logos in their respective dark and light variants.
Secondary logos in their respective dark and light variants.
02 Typography
03 Color
AIH's cool-toned color palette is paired with simple, rounded sans-serif typography to create a welcoming, approachable feeling.
03 Color
Secondary logos in their respective dark and light variants.
Secondary logos in their respective dark and light variants.
03 Color